Racial and wealth disparities in the United States have been thrown into sharp relief by the COVID-19 pandemic and racial unrest throughout 2020. We see more clearly than ever just how often Black business owners and creatives have been thought of as less than their Caucasian counterparts – and Black businesses are paying the price.
Black businesses are impacted more deeply than Caucasian businesses by COVID-related closures, due to the long history of racial inequality that’s now exacerbated by the ongoing state of emergency.
It feels like an overwhelming problem – and it is – but there’s one simple thing you can do right now to help: Shop at Black-owned businesses whenever you can.
Supporting Black-owned businesses helps provide much-needed stability to business owners that have been hard hit by the pandemic. And you’re laying a foundation to continue to support Black businesses long after the crisis is over.