If American legislators have their way, tech companies will have to face more than negative publicity if they collect your data in a less-than-sincere fashion. Senators Mark Warner and Deb Fischer have introduced a bill, the DETOUR Act (Deceptive Experiences To Online Users Reduction), that would bar internet firms with over 100 million monthly active users from tricking you into handing over personal data. Companies wouldn’t be allowed to develop interfaces with the “substantial effect” of preventing you from making an informed decision. They also wouldn’t be allowed to divide users into groups for experiments without consent, and couldn’t develop compulsive experiences targeted at kids under 13 years old (such as auto-playing videos).
via Senate bill would ban deceptive data collection by internet giants
