Burger King has been forced to delete a “culturally insensitive” advert which depicted a westerner struggling to eat a burger with chopsticks, the latest western brand to be accused of mocking Asian food customs.
The fast food chain faced a huge online backlash after an advert was posted to Burger King New Zealand’s Instagram depicting westerners attempting to eat the new “Vietnamese Sweet Chilli Tendercrisp Burger” with comically giant red chopsticks.
The advert, which appeared to feature no one Vietnamese, was captioned: “Take your taste buds all the way to Ho Chi Minh City.”