For decades there has been relatively little technical innovation in women’s health products, but the rise of connected devices and a lifting of health taboos around the world is giving rise to a global “femtech” industry worth many billions.
Women make up 51% of the world’s population, but many of the issues they have to deal with, from menstruation to menopause, have often been taboo subjects.
As a result, women have been underserved when it comes to new products. But things are changing – female-focused technology, or femtech for short, is booming, with research consultancy Frost & Sullivan saying the market could be worth $50bn (£39bn) by 2025.
Moody founder Amy Thomson was motivated by personal experience to move into femtech.