This week, we’ve read story after wrenching story of sexual assault. We’ve heard the old excuse “boys will be boys.” We’ve seen inexcusable behavior brushed off as normal teen hijinks. One thing has become clear: whatever we’re doing to teach our kids about consent—it is not enough. Creating a culture of consent doesn’t come from one awkward sex talk. It’s an ongoing process that starts earlier than you probably think. Here’s how to make consent the norm at every age.