Distracted Boyfriend Meme Is Sexist in Sweden

Here in America we are tearing our hair out over having a very bad government much of which does not consider women fully human. But in Sweden, memes are being scrutinized for sexism.

The Guardian reported on Wednesday that Sweden’s advertising ombudsman ruled that the Distracted Boyfriend meme—which was once a quaint stock photograph by Antonio Guillem called Man Looking at Other Woman, and has been forever fused to our central nervous systems I am sure—is sexist. The image was used in ads for the internet services provider Bahnhof, which assigned the labels “You” to the boyfriend, “Your current workplace” to the girlfriend, and “Bahnhof” to the second woman.

via Distracted Boyfriend Meme Is Sexist in Sweden