At the same time they would pose questions about what it means to be a girl in the modern world, and, using Disney characters and the power of football, examine the concept of “what makes a princess?”
It’s an example of the imaginative steps women’s sport has had to take in a world where it is overshadowed in terms of money and audience by men’s sport.
“We wanted to target more girls to play, and Disney also wanted to reach more girls via their characters,” Marzena Bogdanowicz, head of marketing and commercial for women’s football at the FA, tells me.
via Can Moana and Rapunzel make women’s sport pay? – BBC News
