Designers behind Princess Awesome to launch gender-neutral clothing for boys | World news | The Guardian

A children’s clothing company which revolutionised gender-neutral clothing for girls has turned their attention to boys, launching a crowdfunding campaign on Tuesday that reached 50% of its funding aim in the first hour.

Frustrated that they couldn’t find shirts for their five sons with unicorns on them or bright colours, animals, sparkles and rainbows, Eva St Clair and Rebecca Melsky decided to make them themselves.

“Gender stereotypes work both ways,” said St Clair. “Things that have been deemed ‘for girls’ do not appear on boys’ clothing anywhere and that limits what all kids can be and do.

via Designers behind Princess Awesome to launch gender-neutral clothing for boys | World news | The Guardian

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